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80% VDPs over 60 days old have Errors
If dropping price is your first move,
you may be solving the wrong problem.
Stop Discounting. Start Auditing.
Silent But Deadly
Profit Wrecker of the Week
$5,180 in hidden MSRP value that shoppers can’t see
Missing Packages
Sasquatch Package
Missing Installed Features
Front Locking Differential, Rear Locking Differential, 360-Degree Camera, Trail Turn Assist, Adaptive Cruise Control, 12” SYNC 4 Touchscreen
Other Missing Wow-Factor Features
LED Signature Lighting, Heavy-Duty Modular Bumper
This Bronco Badlands has everything a buyer wants — and the VDP shows almost none of it.
37 features. $5,180 in hidden MSRP value. Zero visibility on the listing.
The incomplete listing ages. The dealer drops price. The profit wreck is complete.
$3,740 of Wow-Factor Features missing from this VDP
Missing Packages
Toyota Safety Sense 2.5+, Premium Audio Package
Missing Installed Features
Hands-Free Power Liftgate, Bird’s Eye View Camera, Heated Steering Wheel, Panoramic Moonroof, Qi Wireless Charging
Other Missing Wow-Factor Features
Digital Rearview Mirror, Dynamic Navigation, JBL 11-Speaker Audio System
This XLE needs help. It’s 90 days old and it’s had 3 Price Drops
This Highlander looks like every other one online. It’s not.
The VDP buried the proof.
Missing Features = Harder Selling
Your buyer knows what’s on the VIN,
no one has time to check it.
5%
missing features with MSRP value over $2,000
20%
of used VDPs have 2+ key features missing
37%
of used VDPs missing at least one key feature
80%
of affected VDPs are over 60 days old
Our VDP Audit is Fully Automatic
If you DIY, a manual VDP audit takes a dedicated employee at least 30-60 minutes per VIN. Human error still compounds the problem. Our VDP Audit automatically sends your inventory manager a daily email, turning this into a 3 min job.
Your VDP Errors are Everywhere
Your website, AutoTrader, Cars.com, CarGurus, Facebook Ads, Google Ads, every feed-driven listing.
This is an industry wide problem
All of your competitors have random VDP errors!
Act Now - Win more VDP battles!
One Connected System
Goal: More turns with less price cuts.
Powerful VDPs
VDP Boost Features
| Sub-Product | What It Does |
|---|---|
| Photo Boost | Put your ‘Wow Factor’ Options on the photos! |
| CPO Boost | Certified Pre-Owned benefits are amazing, we love CPO! |
| Recon Boost | Make your reconditioning spend a trust/value signal |
| Dealer Notes Boost | No one makes Dealer Notes as powerful as we do. |
Does It Sell Cars?
What each product does for you
Fix It
– VDP Audit
The Up Bus doesn’t stop for weak VDPs.
- The industry’s first automated VDP audit. Every VIN, every feature, every day.
- Our VDP audit obsesses over missing Wow-Factor Features & Packages
- The car doesn’t sell itself. The VDP has to.
Sell It
– VDP Boost
Make the VDP Stand Tall.
- Shoppers compare. WIN MORE VDP WARS.
- Shoppers love your pictures. Let’s leverage that.
- VDP BOOST is old school. Better story. Better price defense.
Improve It
– TurnSignal
Improving Your Sales Machine. More Turns, Less Discounts.
- 3 Years of Your Sales +
- Google Analytics +
- Uncle Joe’s Secret Algo Sauce!
Real Results (Your Mileage May Vary ;-)
+63%
used car sales growth at Reymore Chevrolet.
Reymore Chevrolet’s management was eager for change. Reymore went all in.
Wow-Factor Features that were missing was now their advantage! They are winning the VDP WARS.
50%
more pictures
VDP Boost shoppers look at 50% more pictures, than non Boosted VDPs.
39%
higher VSR-to-VDP conversion
VDP Boost helps keep your shoppers connected to your site.
Days on Lot
Before
63
After
36
days
“These numbers are extraordinary.”
George Nenni, CEO, Generations Digital
The core of AML is powered by our industry 1st THS Engine. This project took our team 3 years to rank 45,000 features, each one numerically ranked by our customer demand score, affectionately called “Wow-Factor Features.” It’s an intelligence layer, it’s AML’s secret sauce, we call it the “Treasure Hunter Score” (THS).
Are We A Fit?
VIN Explosions are weak.
VDPs are Polluted.
AML fixes this.
Your audit is free. What you find might piss you off.
Stop Discounting. Start Auditing.
Run Your Free VDP Audit →Built From The Inside
“I spent 30 years watching dealers discount cars that should have sold at full margin. The problem was never the price. It was the VDP. Shoppers couldn’t see what made the car worth it. So I built the tool I always wished existed.”
Joe saw this problem first at Cars.com — 142 dealers, 17,485 units, 37% with missing features. He is building AML’s systems to fix it.
Joe Pistell
Founder & CEO
Former Head of Marketplace, Cars.com
Sr. Director of Innovation, Cox/Dealer.com
2 patents · NADA Best of Show
10 years as NY dealer group Marketing Director
3 Startups (all sold, all still in business)
Works With Your Stack
AML products are compatible with nearly every vendor in automotive — including website providers like Dealer.com, DealerOn, and Dealer Inspire, and inventory systems like Homenet and vAuto.