AutoMagic Labs

Your listings are losing you money. We show you exactly where.

What We Do

01 — Consulting

Digital Operations Consulting

Your website, feeds, and third-party listings are full of data errors you can't see. We audit every VDP against VIN-decoded catalog data across 17 critical fields — and show you exactly what's costing you gross.

02 — Product

Merchandising As A Service

Missing moonroofs. Invisible premium packages. Features worth thousands that never make it to the listing. We find every gap, grade every VDP from A+ to F, and give your team a fix list they can act on today.

Introducing VDP Audit

The industry's first comprehensive VDP optimization system. We expose hidden merchandising failures costing you profit — 5% of your inventory is missing over $2,000 in features, packages, and options.

No IT resources required · Works with your existing setup

Audit Your First VDP — Free

“Found $0 in unmerched features across our lot. Had no idea.”

— GM, Southeast Dealer Group

“Finally understand why our premium inventory wasn't moving. The features were invisible.”

— Internet Director, Midwest Honda Store

How It Works

Audit

We scan your entire inventory and VDP data to identify missing features, packages, and options that shoppers can't see.

Report

You get a clear, actionable report showing exactly where money is being left on the table — down to individual vehicles.

Optimize

We help you fix merchandising gaps, recover hidden value, and build processes to keep your VDPs working harder.

Common Questions

How long does a VDP audit take?

Paste a single VDP URL and get results in about 3 minutes. Batch scans of your full inventory — up to 500 vehicles — run while you're in your morning meeting. Every audit compares 17 data fields against VIN-decoded factory catalog data.

What does it cost?

Beta participants get founder pricing. For context: a typical 300-unit lot has $615K–$1M in estimated annual exposure from inventory data errors. Conservative estimates put recovered value at $76K–$99K per year. The platform pays for itself with a single corrected trim error.

Do I need IT involvement?

No. Works out of the box with Dealer.com (DDC), DealerOn, and DealerInspire — no plugins, no code changes, no IT tickets. Just paste a URL or enter your dealership website.

How do I get started?

Schedule a 30-minute demo. We'll scan a handful of your vehicles live and show you exactly what your listings are missing — and what it's costing you. Or try a free VDP audit right now.

The cost of bad data

$615K–$1M in estimated annual exposure on a typical 300-unit lot.

Wrong trims, missing packages, invisible features. Floor plan interest doesn't pause while you figure out why a car isn't showing up in searches.

Schedule a Demo

8–12%

of inventory has filterable-field errors — vehicles invisible to online shoppers

3 min

to audit any VDP against VIN-decoded factory catalog data

17 fields

compared per vehicle — trim, engine, drivetrain, transmission, and more

Our Team

Decades of automotive industry experience combined with deep technical expertise.

President

Joe Pistell

Syracuse, NY

Over 30 years in the automotive industry. Former Head of Marketplace at Cars.com and Sr Director of Product Performance & Innovation at Cox Automotive. Creator of AutoCorrected, holder of two patents, and co-founder of three successful startups.

Cars.com — Head of Marketplace

Cox Automotive — Sr Director

2 Patents & NADA Best of Show

3 startups (all acquired)

Head Developer

James Pistell

Rochester, NY

Background in technology and cyber security. Former Cyber Network Defense Manager in the US Army, creator of MGRS Mapper, and owner of LavaLynx, LLC.

10+ years of web development experience

Captain, US Army — Cyber Network Defense Manager

Creator of MGRS Mapper, featured on Army.mil

Software Engineer

Joe Fusco